One year from now, Paris will host a Summer Olympics designed to celebrate the multicultural city with an opening parade down the Seine River, beach volleyball under the Eiffel Tower and the introduction of a new Olympic sport, one pushed hard by local organizers: break dancing. He calls this routine “Dancing with the police.” Each time, he walks away, lingers for about an hour in a nearby cafe and then lugs his speaker back to the bottom of the basilica’s steps. They tell the dancers to leave even though Fenix senses that many of the officers feel badly about doing this. The officers make Fenix turn off the speaker and pick up the hat and the credit card machine. Then the police arrive, because for as popular as Fenix and Tournesol are, they don’t have the street performer permits required to trample on Montmartre’s Amelie vibes. Sometimes they pull out credit cards because Fenix, and his street show dance partner, B-boy Tournesol, have a device to run those, too. People gather to watch from the stone staircase leading to the Basilique du Sacré Coeur.
#TARGET BREAK ROOM SCHEDULE PORTABLE#
His regular street show bursts into the afternoon with thumps of hip-hop from his portable speaker and flashes of flying arms and churning legs as he spins on the ground and twists in the air. With piercing eyes and tattooed hands, Deprez, a break dancer known as B-boy Fenix, decidedly does not have Amelie vibes.
#TARGET BREAK ROOM SCHEDULE MOVIE#
The Innovation Lab stepped away from The Break Room after the experiment phase ended, and triple j and Childrens continue to produce series content.PARIS - The neighborhood near the top of Montmartre has what Arnaud Deprez calls “‘Amelie’ vibes,” as in the 2001 movie filmed around the hill’s cobblestone lanes where tourists linger in outdoor cafes and artists paint on sidewalk easels. The Innovation Lab shared learnings and recommendations with Childrens and triple j on how The Break Room could be improved. This included: emphasising the gaming challenge given to guests so viewers would be more effectively hooked into the video and stick around to see if the guest succeeded or failed increasing discovery by pairing popular games with lesser-known guests (and vice-versa) and reaching more teens by creating TikTok and Instagram cuts.
Paid Media Campaign on triple j’s Instagram: To get content in front of the 15-18- and 18-21-year-olds to test whether they’re interested in watching The Break Room.The Experiment – content production and publishing to ABC Gamer’s YouTube channel and the triple j Instagram account.Collaborators and Kick-off – bringing together triple j and Childrens teams to collaborate on The Break Room.Idea selection and Audience Refinement (15-18-year-olds) – from the raft of ideas, The Break Room met the experiment criteria and was seen as an idea that might help the ABC stand out in a saturated gaming content market.Workshop with 10-18-year-old gamers – getting feedback on ABC gaming formats and codesigning formats with tween and teen gamers.Workshop with ABC staff who are gamers – ideating gaming content formats with ABC staff who are passionate gamers.Research – 10-18-year-olds and their gaming content consumption habits.The workshop session involving ABC staff.
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